Susan Gallentine
Hi there! I'm Susan, a savvy marketer who has spent the last ten years creating engaging digital and experiential marketing campaigns. Here's a sampling of what I've been up to...
Webinars
I'm a whiz at putting together thoughtful and engaging webinars. To date, I've produced 50+ webinars, including promotion, speaker recruitment, technical logistics, and pre and post-event attendee communications.
Bike Lanes, Gentrification, and Anti-Blackness
Wildly popular panel discussion focusing on the intersection of race and biking. 1,600 people registered for this event.
Getting to 80% Sustainable Trips Post-COVID-19
Webinar in partnership with San Francisco's Department of the Environment.
Email Campaigns
At the San Francisco Bicycle Coalition, I've worked to reduce word count, and prioritize visuals, A/B testing and audience segmentation, leading to a 5% increase in open rate.
Partner Marketing
Two is better than one, right? I've collaborated with partners in the food and beverage, transportation, and tech sectors to help them engage with the community in a meaningful way.
Group Bike Ride with Fort Point Beer Company for SF Beer Week
Clif Bar Streetside Activation with Branded Dutch Bikes
Test Rides and Giveaways with JUMP Bikes (Uber)
Art Bike Demo with Bay Wheels (Lyft)
Google Streetside Activation
Test Rides with Skip Scooters
Large-Scale Event Production
Over the course of my career, I've produced hundreds of events from intimate gatherings to citywide events and festivals.
Bluegrass Bicycle & BBQ
200-person fundraiser at the ranch of a local billionaire philanthropist
Winterfest
1000-person cocktail party featuring silent auction and art show
Bike to Work Day
Citywide event with over 10,000 participants
Golden Wheel Awards
300-person formal awards ceremony
Tour de Fat
6,000-person festival in partnership with New Belgium Brewing
Landing Page Design
Paid Social
I love nerding out in Facebook Business Manager, testing out different copy, imagery and audiences.
Out-Of-Home Advertising
Seeing an ad you've worked on fly by on the side of a bus never seems to get old.
